Performance Marketing
Event Tech
Zero-spend reach through strategic content engineering.
Instagram > Professional Dashboard > Reel Insights
The Viral Creative
Watch Reel
Tap to view viral reel
Views
474K
● Organic PlaysLikes
39K
EngagementShares
14K
Viral LoopReach
84%
Non-FollowersInstead of relying solely on paid ads, we engineered a "Pattern Interrupt" reel. The result? A massive viral spike on Dec 30th, reaching 474k+ accounts organically. With 14k+ shares, our audience became our promoters, driving ticket sales without direct ad spend.
Amplifying momentum with micro-budget targeting.
Meta Ads Manager > Ad Sets > Boost_Post_Engagement
Ad Creative
Ad Reach
22,626
People ReachedViews
24,024
Video PlaysCPV
₹0.02
Cost Per ViewROAS
High
Micro Spend"Even with a micro-budget of ₹540, we achieved a CPV of ₹0.02 by targeting 'People most likely to engage'. This proved that strategic boosting works better than blind spending."
Bridging the gap between physical ticket sales and digital security using a custom Google Sheets + App Script solution.
Offline cash transaction recorded manually.
Google Sheet Script generates Unique Hash.
QR Sticker generated & attached to ticket.
Web App validates hash in real-time.
The event reached capacity with **zero reported cases of ticket fraud**, proving the Google Sheets backend was as secure as it was cost-effective.
NYE 2026
Status: Sold Out
A curated collection of motion and static creatives.
Friction required a complete overhaul of their digital infrastructure. Operating in a highly saturated and fast-paced industry, their existing web presence was sluggish, outdated, and failing to convert high-intent traffic. The primary challenge was to architect a solution that not only modernized their brand aesthetic but fundamentally improved their conversion rate optimization (CRO) and underlying technical SEO performance.
Our strategic process was highly data-driven. We deployed advanced heat-mapping and user session recording tools to identify critical drop-off points in their existing funnel. Armed with these insights, our UX/UI design team wireframed a completely frictionless user journey. We stripped away unnecessary cognitive load, implementing intuitive navigation structures and prominent, high-contrast calls-to-action designed to seamlessly guide users toward conversion.
On the technical front, we migrated their platform to a modern, headless architecture. This drastic shift drastically reduced page load times, directly impacting their core web vitals and providing an immediate boost to their organic search rankings. We meticulously optimized their technical SEO, implementing robust schema markup, optimizing image delivery, and ensuring impeccable mobile responsiveness across all devices and screen sizes.
To amplify the launch of the new platform, we orchestrated a highly targeted content marketing and digital PR campaign. By positioning Friction as thought leaders within their niche and securing high-authority backlinks, we significantly increased their domain authority. The comprehensive digital transformation resulted in unprecedented organic growth, lower bounce rates, and a dramatically improved return on investment across all digital channels.
